St. Tropez is the French Riviera’s crown jewel — a small Mediterranean port town with outsized glamour, where superyachts line the harbor, designer boutiques spill onto cobblestone streets, and the world’s elite come to party, dine, and see (and be seen). Once a quiet fishing village, it became a jet-set hotspot in the 1960s thanks to Brigitte Bardot and has never looked back.

By day, St. Tropez is sun-soaked and effortlessly chic — think pastel-colored buildings, café terraces, and luxury beach clubs. By night, it turns into a high-energy playground for celebrities, socialites, and international travelers. The scene is upscale but never too hurried; even its wildest parties have a touch of Riviera elegance.